Page 25 - SOBHA REALTY PR REPORT - MAY 2024

6/3/24, 11:53 AM Sobha Realty Elevates Consumer Experiences With First-Of-Its-Kind Holographic Displays
The technology creates an illusion of volumetric objects on a flat surface that appear three-dimensional from any
angle. The stable illusion of a virtual hologram is created by constantly modifying the projection based on the
user’s point of view.

Additionally, users can wear stereo glasses to track their precise position in space using a proprietary tracking
system built into the device. Every project has customised content tailored to its unique needs and specifications,
turning the project into a full-scale, animated simulator.

Sobha Realty’s introduction of this groundbreaking technology not only demonstrates its commitment to leading
the way in adoption of technological advancements, but also improves the decision-making process for
prospective buyers. By providing a clear, immersive preview of potential homes, Sobha Realty is revolutionising
consumers’ interaction with properties and raising the industry benchmark.

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