Page 26 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:21 PM Sobha Realty unveils 'industry-first' holographic displays - Campaign Middle East
Sobha Realty unveils ‘industry-first’

holographic displays

Justin Harper

The luxury property developer has combined physical and digital worlds for prospective buyers

Real estate developer Sobha Realty has launched what it calls an industry-first holographic display to

enrich the consumer experience.

The display utilises mixed reality to provide customers with an immersive experience to envisage how
the life at the Sobha developments would be, in an engaging and interactive manner,

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging and dynamic

visualisation of our projects by combining physical and digital worlds, offering a realistic preview that
traditional methods cannot replicate.

“This initiative will further improve user experience at our sales galleries and represents an extension of
the company’s ongoing efforts to drive innovation and boost customer satisfaction.”

The technology creates an illusion of volumetric objects on a flat surface that appear three-dimensional
from any angle. The stable illusion of a virtual hologram is created by constantly modifying the

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