Page 29 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:21 PM Sobha Realty Introduces Industry-First Holographic Displays
holographic display to enrich the consumer experience.

The holographic display utilizes mixed reality to provide

customers with an immersive experience to envisage how

life at the Sobha developments would be, thus

empowering them to make a more informed decision. This

advanced method allows visitors to explore the nuances of

Sobha Realty’s developments in an engaging and

interactive manner, while presenting the company’s

projects in breathtaking detail.

By leveraging mixed reality, Sobha Realty now sets a new

benchmark for the real estate sector, offering potential

buyers a distinctive experience while interacting with their

prospective homes.

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an

engaging and dynamic visualisation of our projects by combining physical and

digital worlds, offering a realistic preview that traditional methods cannot replicate.

This initiative will further improve user experience at our sales galleries and

represents an extension of the company’s ongoing efforts to drive innovation and

boost customer satisfaction.”

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