Page 32 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:22 PM Sobha Realty elevates consumer experiences with first-of-its-kind holographic displays
Realty’s developments in an engaging and interactive manner, while presenting the
company’s projects in breathtaking detail.

By leveraging mixed reality, Sobha Realty now sets a new benchmark for the real estate
sector, offering potential buyers a distinctive experience while interacting with their

prospective homes.

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging
and dynamic visualisation of our projects by combining physical and digital worlds,

offering a realistic preview that traditional methods cannot replicate. This initiative will
further improve user experience at our sales galleries and represents an extension of the

company’s ongoing efforts to drive innovation and boost customer satisfaction.”

The technology creates an illusion of volumetric objects on a flat surface that appear
three-dimensional from any angle. The stable illusion of a virtual hologram is created by

constantly modifying the projection based on the user’s point of view.

Additionally, users can wear stereo glasses to track their precise position in space using a
proprietary tracking system built into the device. Every project has customised content

tailored to its unique needs and specifications, turning the project into a full-scale,
animated simulator.

Sobha Realty’s introduction of this groundbreaking technology not only demonstrates its

commitment to leading the way in adoption of technological advancements, but also
improves the decision-making process for prospective buyers. By providing a clear,

immersive preview of potential homes, Sobha Realty is revolutionising consumers’

interaction with properties and raising the industry benchmark.

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For further information, please contact:

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