Page 37 - SOBHA REALTY PR REPORT - MAY 2024

Sobha Realty’s projects introduced

through first-of-its-kind holographic

displays

Posted on 2024 May,31

Sobha Realty, a globally real estate developer, made a revolutionary move by unveiling
industry-first holographic display to enrich the consumer experience.
This display utilises mixed reality to provide customers with an immersive experience to
envisage how the life at the Sobha developments would be, thus empowering them to
make a more informed decision.

This advanced method allows visitors to explore the nuances of Sobha Realty’s
developments in an engaging and interactive manner, while presenting the company’s
projects in breathtaking detail.
Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging
and dynamic visualisation of our projects by combining physical and digital worlds,
offering a realistic preview that traditional methods cannot replicate. This initiative will

https://www.arabadonline.com/en/details/news-in-brief/Sobha-Realty-s-projects-introduced-
through-first-of-its-kind-holographic-displays