Page 41 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:27 PM Sobha Realty elevates consumer experiences with first-of-its-kind holographic displays - Middle East News 247

Sobha Realty elevates consumer experiences

with first-of-its-kind holographic displays

By Middle East News 247 May 30, 2024

Sobha Realty, a globally leading real estate developer, made a revolutionary move by

unveiling industry-first holographic display to enrich the consumer experience, this display

utilises mixed reality to provide customers with an immersive experience to envisage how the
life at the Sobha developments would be, thus empowering them to make a more informed

decision. This advanced method allows visitors to explore the nuances of Sobha Realty’s

developments in an engaging and interactive manner, while presenting the company’s
projects in breathtaking detail.

By leveraging mixed reality, Sobha Realty now sets a new benchmark for the real estate

sector, offering potential buyers a distinctive experience while interacting with their
prospective homes.

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging and

dynamic visualisation of our projects by combining physical and digital worlds, offering a

https://menews247.com/sobha-realty-elevates-consumer-experiences-with-first-of-its-kind-holographic-displays/ 1/2