Page 44 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:27 PM Sobha Realty elevates consumer experiences with first-of-its-kind holographic displays | Web Release
Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging and dynamic

visualisation of our projects by combining physical and digital worlds, offering a realistic preview that

traditional methods cannot replicate. This initiative will further improve user experience at our sales
galleries and represents an extension of the company’s ongoing efforts to drive innovation and boost

customer satisfaction.”

The technology creates an illusion of volumetric objects on a flat surface that appear three-dimensional

from any angle. The stable illusion of a virtual hologram is created by constantly modifying the

projection based on the user’s point of view.

Additionally, users can wear stereo glasses to track their precise position in space using a proprietary

tracking system built into the device. Every project has customised content tailored to its unique needs

and specifications, turning the project into a full-scale, animated simulator.

Sobha Realty’s introduction of this groundbreaking technology not only demonstrates its commitment

to leading the way in adoption of technological advancements, but also improves the decision-making
process for prospective buyers. By providing a clear, immersive preview of potential homes, Sobha

Realty is revolutionising consumers’ interaction with properties and raising the industry benchmark.

https://web-release.com/sobha-realty-elevates-consumer-experiences-with-first-of-its-kind-holographic-displays/ 2/2