Page 42 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:27 PM Sobha Realty elevates consumer experiences with first-of-its-kind holographic displays - Middle East News 247
realistic preview that traditional methods cannot replicate. This initiative will further improve

user experience at our sales galleries and represents an extension of the company’s ongoing
efforts to drive innovation and boost customer satisfaction.”

The technology creates an illusion of volumetric objects on a flat surface that appear three-

dimensional from any angle. The stable illusion of a virtual hologram is created by constantly
modifying the projection based on the user’s point of view.

Additionally, users can wear stereo glasses to track their precise position in space using a

proprietary tracking system built into the device. Every project has customised content
tailored to its unique needs and specifications, turning the project into a full-scale, animated

simulator.

Sobha Realty’s introduction of this groundbreaking technology not only demonstrates its

commitment to leading the way in adoption of technological advancements, but also improves

the decision-making process for prospective buyers. By providing a clear, immersive preview
of potential homes, Sobha Realty is revolutionising consumers’ interaction with properties and

raising the industry benchmark.

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