Page 40 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:26 PM Latest News
prospective homes.

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at ensuring an engaging and

dynamic visualisation of our projects by combining physical and digital worlds, offering a
realistic preview that traditional methods cannot replicate. This initiative will further improve

user experience at our sales galleries and represents an extension of the company’s ongoing

efforts to drive innovation and boost customer satisfaction.”

The technology creates an illusion of volumetric objects on a flat surface that appear three-

dimensional from any angle. The stable illusion of a virtual hologram is created by constantly

modifying the projection based on the user’s point of view.

Additionally, users can wear stereo glasses to track their precise position in space using a

proprietary tracking system built into the device. Every project has customised content

tailored to its unique needs and specifications, turning the project into a full-scale, animated

simulator.

Sobha Realty’s introduction of this groundbreaking technology not only demonstrates its

commitment to leading the way in adoption of technological advancements, but also improves

the decision-making process for prospective buyers. By providing a clear, immersive preview

of potential homes, Sobha Realty is revolutionising consumers’ interaction with properties and

raising the industry benchmark.

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