Page 35 - SOBHA REALTY PR REPORT - MAY 2024

5/31/24, 1:24 PM Sobha Realty elevates consumer experiences with first-of-its-kind holographic displays – The Fashion With Style

By leveraging mixed reality, Sobha Realty now sets a new

benchmark for the real estate sector, offering potential buyers a

distinctive experience while interacting with their prospective homes.

Ravi Menon, Co-chairman of Sobha Group, said: “We aimed at

ensuring an engaging and dynamic visualisation of our projects by

combining physical and digital worlds, offering a realistic preview that

traditional methods cannot replicate. This initiative will further

improve user experience at our sales galleries and represents an

extension of the company’s ongoing efforts to drive innovation and

boost customer satisfaction.”

The technology creates an illusion of volumetric objects on a flat

surface that appear three-dimensional from any angle. The stable

illusion of a virtual hologram is created by constantly modifying the

projection based on the user’s point of view.

Additionally, users can wear stereo glasses to track their precise

position in space using a proprietary tracking system built into the

device. Every project has customised content tailored to its unique

needs and specifications, turning the project into a full-scale,

animated simulator.

Sobha Realty’s introduction of this groundbreaking technology not

only demonstrates its commitment to leading the way in adoption of

technological advancements, but also improves the decision-making

process for prospective buyers. By providing a clear, immersive

preview of potential homes, Sobha Realty is revolutionising

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