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strives to achieve the vision of AlUla and maximize impact by promoting sustainable development for humans
and places.

For his part, Dr. Aljadhai, Elm's CEO, said that the company strives to enhance its research and strategic
cooperation with various government sectors, ministries, and agencies, including RCU.

Dr. Aljadhai expressed Elm's interest in contributing to RCU's efforts to improve the efficiency of its work
management, with its digital transformation expertise. He pointed out that Elm is aware of the role that digital
transformation can play in enhancing the capacity of tourism authorities and institutions and developing their
performance, which can contribute effectively to developing services in the sector and making them more
seamless.

Dr. Aljadhai appreciated that the Kingdom is well on its way in the field of digital transformation. This direction is
of paramount importance in light of the increasing need to shift from traditional ways toward a digital future. Digital
transformation will enable and accelerate the transformation of public institutions efficiently and effectively.

It is noteworthy that LEAP 2023 is a strategic platform where Elm showcases some of its top advanced services,
solutions, products, and its excellent digital project implementation capabilities. Also, its consulting services that
support digitization in various sectors in the Kingdom, and its role in driving digital transformation in the region
through advanced solutions that enhance performance and operation efficiency in various sectors.

-Ends-

http://www.cnegypt.com/2023/02/elm-signs-mou-with-royal-commission-for.html