Page 87 - ELM- JANUARY & FEBRUARY 2023

through its partnersh ips and program s, RCU strives to ach ie ve the vision of AlUla and
maxim ize im pact by prom oting sustainab le developm ent for hum ans and p la ces.
For h is part, Dr. Aljadhai, Elm 's CEO, said that the com pany strives to enhance its

research and strategic cooperation with various governm ent sectors, m in is trie s, and
agencie s, in clu d in g RCU.

Dr. Aljadhai expressed Elm 's interest in contributing to RCU's efforts to im prove the
efficie ncy of its work m anagem ent, with its d igita l transform atio n expertis e . He po in ted

out that Elm is aware of the role that digital transform ation can p la y in enhancing the
capacity of tourism authorities and institutions and develop in g their perform ance,

wh ich can contribute effectively to developing services in the sector and m aking them
m ore seam less.
Dr. Aljadhai appreciated that the Kin gdom is well on its way in the fie ld of digita l

transform ation. Th is direction is of param ount im portance in light of the increasing
need to sh ift from trad itio nal ways toward a d igita l future. Digita l transform atio n will

enab le and accelerate the transform ation of pub lic institu tio ns efficie ntly and
effectively.

It is noteworthy that LEAP 2023 is a strategic platform where Elm showcases som e of
its top ad va nced services, solutions, products, and its excellent d igita l project

im p le m entatio n capab ilitie s. Als o, its consu ltin g services that support digitization in
various sectors in the Kingdo m , and its role in driving d igita l transform ation in the
region through ad va nced solutions that enhance perform ance and operation efficiency

in vario us sectors.
-Ends-

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