Page 85 - ELM- JANUARY & FEBRUARY 2023

The Mo U states that RCU sha ll provide research requirem ents and perm its,
coord ina te with stakeholders, and determ ine m e thods to be use d in research and
studies.

For its part, Elm will conduct analysis; prepare, study, review, develop, and a lign
projects and app lie d scientific research of com m on interest; develop m echan is m s
to m on ito r im p le m e ntatio n; coord in a te activities; organize workshops; and give
presentations in scientific conferences as part of its partnersh ip with RCU.
Conducting research on RCU’s services and solutions will enhance their efficie ncy
and h igh light prospects for their developm ent.

En g. AlMad ani, RCU’s CEO, stated that one of the Mo U’s objectives is to m ake Al-Ula
a un ique , international destination for livin g, tourism , and business. He em phasized
that through its partnersh ips and program s, RCU strives to ach ie ve the vision of
AlUla and m axim ize im pact by prom oting sustainab le developm ent for hum ans and
places.

For h is part, Dr. Alja dhai, Elm ’s CEO, said that the com pany strive s to enhance its
research and strategic cooperation with va rious governm e nt sectors, m in istries,
and agencies, includ ing RCU.

Dr. Alja dhai expresse d Elm ’s interest in contributing to RCU’s efforts to im prove the
efficiency of its work m anagem ent, with its digital transform ation expertise. He
pointed out that Elm is aware of the role that digital transform ation can play in
enhancing the capacity of tourism authorities and institutions and develop ing their
perform ance, which can contribute effective ly to deve lo ping services in the sector
and m aking them m ore seam less.

Dr. Alja dhai appreciated that the Kingdo m is well on its way in the fie ld of d igita l
transform a tion. This d ire ction is of param ount im portance in light of the increasing
need to shift from traditional ways toward a digital future. Digital transform ation
will enable and acce lerate the transform ation of public institutions efficiently and
effective ly.

It is noteworthy that LEAP 2023 is a strategic platform where Elm showcases som e
of its top advanced services, solutions, products, and its excellent d igita l pro je ct
im p le m e ntatio n capab ilitie s. Als o, its consu ltin g services that support d igitiza tion in
various sectors in the Kingd om , and its role in driving d igita l transform a tion in the
region through advanced solutions that enhance perform ance and operation
efficie ncy in vario us sectors.

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