Page 83 - ELM- JANUARY & FEBRUARY 2023

AlMa dani stated that one of the MoU's objectives is to make Al-Ula a unique, international destination
for living, tourism, and business. He emphasized that through its partnerships and programs, RCU
s trive s to achieve the vis ion of AlUla and maxim ize impact by promoting sustainable development for
humans and pla ces.
Dr Aljadhai, Elm's CEO, said that the company s trives to enhance its research and s trategic
cooperation with various government sectors, m inis trie s , and agencie s , including RCU.

He expressed Elm's inte res t in contributing to RCU's efforts to im prove the efficie ncy of its work
management, with its digita l transformation expertise. He pointed out that Elm is aware of the role
that digita l transformation can pla y in enhancing the capacity of tourism authorities and ins titutions
and developing their performance, which can contribute effectively to developing services in the
sector and making them more seamless.
Dr Alja dhai apprecia ted that the Kingdom is we ll on its way in the fie ld of digita l transformation. This
direction is of paramount importance in light of the increasing need to shift from traditional ways
toward a digita l future. Digita l transformation will enable and acce lera te the transformation of public
ins titutions efficiently and effective ly.
LEAP 2023 is a s trategic pla tform where Elm showcases some of its top advanced services, solutions,
products, and its exce llent digita l project im ple mentation capabilitie s . – Trade Arabia News Service

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