Page 51 - ADTCM PR REPORT - FEBRUARY 2026

2/9/26, 12:50 PM Ajman Department of Tourism organises promotional tour in UK
qualitative development of tourism facilities, service standards, and the integrated tourism product that
reflects the Emirate’s forward-looking vision for this vital sector.

The programme includes a series of high-level professional meetings with leading tour operators, travel and
tourism companies, and representatives of specialised media outlets in the UK market.

These meetings will provide a platform to present available tourism and investment opportunities, explore
avenues for cooperation, exchange expertise, and build long-term partnerships that contribute to boosting

inbound tourism and opening new channels for sustainable tourism promotion.

Mahmood Alhashmi, Director General of the Department, stated: “Organising this promotional tour in the

United Kingdom reflects the Department’s commitment to adopting a proactive and systematic approach to
international tourism promotion, expanding the base of source markets, and enhancing the Emirate’s

competitiveness in priority markets, in line with the Department’s strategic directions.”

He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism and media
influence and its prominent role in the global tourism industry, in addition to the growing demand for

destinations that offer authentic and diverse travel experiences combining culture, leisure, and nature.

He noted that the tour aims to strengthen awareness of the Emirate’s tourism identity and consolidate its

image as a destination capable of attracting a wide range of visitor segments.

He added that the Ajman Department of Tourism, Culture and Media continues to implement its international

promotional programmes within a comprehensive and integrated vision that supports sustainable economic
development objectives, enhances the contribution of the tourism sector to the local economy, raises
competitiveness, and reinforces the Emirate’s position as a prominent tourism and cultural hub at both

regional and international levels.

This tour forms part of a broader series of international initiatives undertaken by the Department as part of its

strategic direction to enhance the Emirate’s institutional presence globally, build a strong and enduring
destination image, highlight its promising tourism and cultural potential, and reinforce tourism’s role as a key

driver of comprehensive development. -TradeArabia News Service

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