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2/9/26, 12:51 PM Ajman Department of Tourism, Culture and Media Organises Promotional Tour in the United Kingdom – Executive Bulletin
The tour focuses on highlighting the Emirate’s tourism and cultural identity, showcasing the diverse range
of tourism experiences it offers to meet the interests of various visitor segments, while also spotlighting

the qualitative development of tourism facilities, service standards, and the integrated tourism product that

reflects the Emirate’s forward-looking vision for this vital sector.

The programme includes a series of high-level professional meetings with leading tour operators, travel

and tourism companies, and representatives of specialised media outlets in the UK market. These
meetings will provide a platform to present available tourism and investment opportunities, explore

avenues for cooperation, exchange expertise, and build long-term partnerships that contribute to boosting
inbound tourism and opening new channels for sustainable tourism promotion.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Department, stated:

“Organising this promotional tour in the United Kingdom reflects the Department’s commitment to

adopting a proactive and systematic approach to international tourism promotion, expanding the base of
source markets, and enhancing the Emirate’s competitiveness in priority markets, in line with the

Department’s strategic directions.”

He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism and media

influence and its prominent role in the global tourism industry, in addition to the growing demand for
destinations that offer authentic and diverse travel experiences combining culture, leisure, and nature. He

noted that the tour aims to strengthen awareness of the Emirate’s tourism identity and consolidate its

image as a destination capable of attracting a wide range of visitor segments.

His Excellency added that the Ajman Department of Tourism, Culture and Media continues to implement
its international promotional programmes within a comprehensive and integrated vision that supports

sustainable economic development objectives, enhances the contribution of the tourism sector to the local

economy, raises competitiveness, and reinforces the Emirate’s position as a prominent tourism and
cultural hub at both regional and international levels.

This tour forms part of a broader series of international initiatives undertaken by the Department as part of

its strategic direction to enhance the Emirate’s institutional presence globally, build a strong and enduring

destination image, highlight its promising tourism and cultural potential, and reinforce tourism’s role as a
key driver of comprehensive development.

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