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2/9/26, 12:52 PM Ajman Department of Tourism, Culture and Media Organises Promotional Tour in the United Kingdom | Web-Release
BUSINESS AND ECONO… WEB RELEASE SELECTI…
Ajman Department Of Tourism, Culture And Media Organises Promotional Tour In The
United Kingdom
By Editor_wr On Feb 8, 2026
The Ajman Department of Tourism, Culture and Media is organising a promotional tour in the United Kingdom from 8 to 13 February, covering the
cities of Leeds, Liverpool, and London, as part of a strategic direction aimed at expanding the Emirate’s international presence, strengthening its
position on the global tourism map, and establishing high-value partnerships with leading European markets in the tourism and travel sector.
This tour comes within the framework of the Department’s ongoing institutional efforts to reinforce the Emirate’s position as an integrated tourism and
cultural destination, offering advanced competitive advantages that combine cultural depth, tourism diversity, high-quality infrastructure, and
integrated services. These efforts are designed to meet the expectations of global markets and keep pace with the rapid transformations taking place in
the international tourism industry.
The tour focuses on highlighting the Emirate’s tourism and cultural identity, showcasing the diverse range of tourism experiences it offers to meet the
interests of various visitor segments, while also spotlighting the qualitative development of tourism facilities, service standards, and the integrated
tourism product that reflects the Emirate’s forward-looking vision for this vital sector.
The programme includes a series of high-level professional meetings with leading tour operators, travel and tourism companies, and representatives of
specialised media outlets in the UK market. These meetings will provide a platform to present available tourism and investment opportunities, explore
avenues for cooperation, exchange expertise, and build long-term partnerships that contribute to boosting inbound tourism and opening new channels
for sustainable tourism promotion.
His Excellency Mahmood Khaleel Alhashmi, Director General of the Department, stated:
“Organising this promotional tour in the United Kingdom reflects the Department’s commitment to adopting a proactive and systematic approach to
international tourism promotion, expanding the base of source markets, and enhancing the Emirate’s competitiveness in priority markets, in line with
the Department’s strategic directions.”
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