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2/9/26, 12:51 PM Ajman Department of Tourism, Culture and Media Organises Promotional Tour in the United Kingdom - Middle East Business News…
Ajman Department of Tourism, Culture and Media Organises

Promotional Tour in the United Kingdom

February 9, 2026

The Ajman Department of Tourism, Culture and Media is organising a promotional tour in the United Kingdom from 8 to
13 February, covering the cities of Leeds, Liverpool, and London, as part of a strategic direction aimed at expanding the
Emirate’s international presence, strengthening its position on the global tourism map, and establishing high-value
partnerships with leading European markets in the tourism and travel sector.

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This tour comes within the framework of the Department’s ongoing institutional efforts to reinforce the Emirate’s
position as an integrated tourism and cultural destination, offering advanced competitive advantages that combine
cultural depth, tourism diversity, high-quality infrastructure, and integrated services. These efforts are designed to meet
the expectations of global markets and keep pace with the rapid transformations taking place in the international
tourism industry.

The tour focuses on highlighting the Emirate’s tourism and cultural identity, showcasing the diverse range of tourism
experiences it offers to meet the interests of various visitor segments, while also spotlighting the qualitative
development of tourism facilities, service standards, and the integrated tourism product that reflects the Emirate’s
forward-looking vision for this vital sector.

The programme includes a series of high-level professional meetings with leading tour operators, travel and tourism
companies, and representatives of specialised media outlets in the UK market. These meetings will provide a platform
to present available tourism and investment opportunities, explore avenues for cooperation, exchange expertise, and
build long-term partnerships that contribute to boosting inbound tourism and opening new channels for sustainable
tourism promotion.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Department, stated:

“Organising this promotional tour in the United Kingdom reflects the Department’s commitment to adopting a proactive
and systematic approach to international tourism promotion, expanding the base of source markets, and enhancing the
Emirate’s competitiveness in priority markets, in line with the Department’s strategic directions.”

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