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2/9/26, 12:51 PM Ajman Department of Tourism, Culture and Media Organises Promotional Tour in the United Kingdom - Middle East Business News…
He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism and media influence and
its prominent role in the global tourism industry, in addition to the growing demand for destinations that offer authentic
and diverse travel experiences combining culture, leisure, and nature. He noted that the tour aims to strengthen
awareness of the Emirate’s tourism identity and consolidate its image as a destination capable of attracting a wide
range of visitor segments.

His Excellency added that the Ajman Department of Tourism, Culture and Media continues to implement its international
promotional programmes within a comprehensive and integrated vision that supports sustainable economic
development objectives, enhances the contribution of the tourism sector to the local economy, raises competitiveness,
and reinforces the Emirate’s position as a prominent tourism and cultural hub at both regional and international levels.

This tour forms part of a broader series of international initiatives undertaken by the Department as part of its strategic
direction to enhance the Emirate’s institutional presence globally, build a strong and enduring destination image,
highlight its promising tourism and cultural potential, and reinforce tourism’s role as a key driver of comprehensive
development.

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