Page 53 - ADTCM PR REPORT - FEBRUARY 2026

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The tour focuses on highlighting the Emirate’s tourism and cultural identity, showcasing the diverse range of
tourism experiences it offers to meet the interests of various visitor segments, while also spotlighting the

qualitative development of tourism facilities, service standards, and the integrated tourism product that
reflects the Emirate’s forward-looking vision for this vital sector.

The programme includes a series of high-level professional meetings with leading tour operators, travel and

tourism companies, and representatives of specialised media outlets in the UK market.

These meetings will provide a platform to present available tourism and investment opportunities, explore

avenues for cooperation, exchange expertise, and build long-term partnerships that contribute to boosting
inbound tourism and opening new channels for sustainable tourism promotion.

Mahmood Alhashmi, Director General of the Department, stated: “Organising this promotional tour in the
United Kingdom reflects the Department’s commitment to adopting a proactive and systematic approach to

international tourism promotion, expanding the base of source markets, and enhancing the Emirate’s
competitiveness in priority markets, in line with the Department’s strategic directions.”

He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism and media

influence and its prominent role in the global tourism industry, in addition to the growing demand for
destinations that offer authentic and diverse travel experiences combining culture, leisure, and nature.

He noted that the tour aims to strengthen awareness of the Emirate’s tourism identity and consolidate its
image as a destination capable of attracting a wide range of visitor segments.

He added that the Ajman Department of Tourism, Culture and Media continues to implement its international
promotional programmes within a comprehensive and integrated vision that supports sustainable economic

development objectives, enhances the contribution of the tourism sector to the local economy, raises
competitiveness, and reinforces the Emirate’s position as a prominent tourism and cultural hub at both

regional and international levels.

This tour forms part of a broader series of international initiatives undertaken by the Department as part of its
strategic direction to enhance the Emirate’s institutional presence globally, build a strong and enduring
destination image, highlight its promising tourism and cultural potential, and reinforce tourism’s role as a key

driver of comprehensive development. -TradeArabia News Service

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