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2/9/26, 12:52 PM Ajman Department of Tourism, Culture and Media Organises Promotional Tour in the United Kingdom | Web-Release
He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism and media influence and its prominent role in the global
tourism industry, in addition to the growing demand for destinations that offer authentic and diverse travel experiences combining culture, leisure, and
nature. He noted that the tour aims to strengthen awareness of the Emirate’s tourism identity and consolidate its image as a destination capable of
attracting a wide range of visitor segments.

His Excellency added that the Ajman Department of Tourism, Culture and Media continues to implement its international promotional programmes
within a comprehensive and integrated vision that supports sustainable economic development objectives, enhances the contribution of the tourism
sector to the local economy, raises competitiveness, and reinforces the Emirate’s position as a prominent tourism and cultural hub at both regional and
international levels.

This tour forms part of a broader series of international initiatives undertaken by the Department as part of its strategic direction to enhance the
Emirate’s institutional presence globally, build a strong and enduring destination image, highlight its promising tourism and cultural potential, and
reinforce tourism’s role as a key driver of comprehensive development.

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