Page 60 - ADTCM PR REPORT - FEBRUARY 2026

2/9/26, 12:51 PM Ajman Department Of Tourism, Culture And Media Organises Promotional Tour In The United Kingdom
These meetings will provide a platform to present available tourism and investment opportunities,
explore avenues for cooperation, exchange expertise, and build long-term partnerships that contribute
to boosting inbound tourism and opening new channels for sustainable tourism promotion.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Department, stated:

“Organising this promotional tour in the United Kingdom reflects the Department's commitment to
adopting a proactive and systematic approach to international tourism promotion, expanding the base
of source markets, and enhancing the Emirate's competitiveness in priority markets, in line with the
Department's strategic directions.”

He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism and media
influence and its prominent role in the global tourism industry, in addition to the growing demand for
destinations that offer authentic and diverse travel experiences combining culture, leisure, and nature.
He noted that the tour aims to strengthen awareness of the Emirate's tourism identity and consolidate
its image as a destination capable of attracting a wide range of visitor segments.

His Excellency added that the Ajman Department of Tourism, Culture and Media continues to
implement its international promotional programmes within a comprehensive and integrated vision that
supports sustainable economic development objectives, enhances the contribution of the tourism
sector to the local economy, raises competitiveness, and reinforces the Emirate's position as a
prominent tourism and cultural hub at both regional and international levels.

This tour forms part of a broader series of international initiatives undertaken by the Department as
part of its strategic direction to enhance the Emirate's institutional presence globally, build a strong and
enduring destination image, highlight its promising tourism and cultural potential, and reinforce
tourism's role as a key driver of comprehensive development.

https://menafn.com/1110713063/Ajman-Department-Of-Tourism-Culture-And-Media-Organises-Promotional-Tour-In-The-United-Kingdom 2/2