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2/10/26, 11:29 AM Ajman Tourism Launches UK Promotional Tour - Business Today Middle East
Ajman Tourism Launches UK Promotional

Tour

BY REEBA ASGHAR February 9, 2026 in Travel & Hospitality

These meetings will provide a platform to present available tourism and investment
opportunities

This tour forms part of a broader series of international initiatives
undertaken by the Department

The Ajman Department of Tourism, Culture and Media is organising a promotional tour
in the United Kingdom from 8 to 13 February, covering the cities of Leeds, Liverpool,
and London, as part of a strategic direction aimed at expanding the Emirate’s
international presence, strengthening its position on the global tourism map, and
establishing high-value partnerships with leading European markets in the tourism and
travel sector.

This tour comes within the framework of the Department’s ongoing institutional efforts
to reinforce the Emirate’s position as an integrated tourism and cultural destination,
offering advanced competitive advantages that combine cultural depth, tourism
diversity, high-quality infrastructure, and integrated services. These efforts are
designed to meet the expectations of global markets and keep pace with the rapid
transformations taking place in the international tourism industry.

The tour focuses on highlighting the Emirate’s tourism and cultural identity, showcasing
the diverse range of tourism experiences it offers to meet the interests of various visitor
segments, while also spotlighting the qualitative development of tourism facilities,
service standards, and the integrated tourism product that reflects the Emirate’s
forward-looking vision for this vital sector.

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