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2/10/26, 11:29 AM Ajman Tourism Launches UK Promotional Tour - Business Today Middle East
The programme includes a series of high-level professional meetings with leading tour
operators, travel and tourism companies, and representatives of specialised media
outlets in the UK market. These meetings will provide a platform to present available
tourism and investment opportunities, explore avenues for cooperation, exchange
expertise, and build long-term partnerships that contribute to boosting inbound tourism
and opening new channels for sustainable tourism promotion.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Department,
stated:

“Organising this promotional tour in the United Kingdom reflects the Department’s
commitment to adopting a proactive and systematic approach to international tourism
promotion, expanding the base of source markets, and enhancing the Emirate’s
competitiveness in priority markets, in line with the Department’s strategic directions.”

He affirmed that the United Kingdom represents a pivotal strategic market, given its
tourism and media influence and its prominent role in the global tourism industry, in
addition to the growing demand for destinations that offer authentic and diverse travel
experiences combining culture, leisure, and nature. He noted that the tour aims to
strengthen awareness of the Emirate’s tourism identity and consolidate its image as a
destination capable of attracting a wide range of visitor segments.

His Excellency added that the Ajman Department of Tourism, Culture and Media
continues to implement its international promotional programmes within a
comprehensive and integrated vision that supports sustainable economic development
objectives, enhances the contribution of the tourism sector to the local economy, raises
competitiveness, and reinforces the Emirate’s position as a prominent tourism and
cultural hub at both regional and international levels.

This tour forms part of a broader series of international initiatives undertaken by the
Department as part of its strategic direction to enhance the Emirate’s institutional
presence globally, build a strong and enduring destination image, highlight its
promising tourism and cultural potential, and reinforce tourism’s role as a key driver of
comprehensive development.

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