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2/10/26, 11:29 AM ttnonline.com/ArticleTA/388971/Ajman-Department-of-Tourism-organises-promotional-tour-in-UK
Ajman Department of Tourism organises promotional tour in UK

Sun, 08 Feb 2026

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The Ajman Department of Tourism, Culture and Media is organising a promotional tour in the UK from February 8 to 13, covering the cities of Leeds,
Liverpool, and London, as part of a strategic direction aimed at expanding the Emirate’s international presence, strengthening its position on the global
tourism map, and establishing high-value partnerships with leading European markets in the tourism and travel sector.

This tour comes within the framework of the Department’s ongoing institutional efforts to reinforce the Emirate’s position as an integrated tourism and cultural
destination, offering advanced competitive advantages that combine cultural depth, tourism diversity, high-quality infrastructure, and integrated services.
These efforts are designed to meet the expectations of global markets and keep pace with the rapid transformations taking place in the international tourism
industry.

The tour focuses on highlighting the Emirate’s tourism and cultural identity, showcasing the diverse range of tourism experiences it offers to meet the
interests of various visitor segments, while also spotlighting the qualitative development of tourism facilities, service standards, and the integrated tourism
product that reflects the Emirate’s forward-looking vision for this vital sector.

The programme includes a series of high-level professional meetings with leading tour operators, travel and tourism companies, and representatives of
specialised media outlets in the UK market.
These meetings will provide a platform to present available tourism and investment opportunities, explore avenues for cooperation, exchange expertise, and
build long-term partnerships that contribute to boosting inbound tourism and opening new channels for sustainable tourism promotion.

Mahmood Alhashmi, Director General of the Department, stated: “Organising this promotional tour in the United Kingdom reflects the Department’s
commitment to adopting a proactive and systematic approach to international tourism promotion, expanding the base of source markets, and enhancing the
Emirate’s competitiveness in priority markets, in line with the Department’s strategic directions.”

He affirmed that the United Kingdom represents a pivotal strategic market, given its tourism and media influence and its prominent role in the global tourism
industry, in addition to the growing demand for destinations that offer authentic and diverse travel experiences combining culture, leisure, and nature.
He noted that the tour aims to strengthen awareness of the Emirate’s tourism identity and consolidate its image as a destination capable of attracting a wide
range of visitor segments.

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