Page 29 - MAJRA PR REPORT - AUGUST 2024

8/23/24, 3:30 PM Ma’an announces its latest social incubator cohort themed ‘Entrepreneurship for Social Impact’ – The Gulf Time Newspaper
Ma’an announces its latest social incubator cohort themed

‘Entrepreneurship for Social Impact’

ABU DHABI/WAM

The Authority of Social Contribution – Ma’an has announced its latest Social Incubator programme in partnership
with startAD, the startup accelerator powered by Tamkeen and anchored at NYU Abu Dhabi.
Following a successful 9th cohort earlier this year, the theme for this edition will mirror ‘Entrepreneurship for Social
Impact’.
The Ma’an Social Incubator is designed to support the development of a vibrant network of social enterprises that
drive social innovation, bring best practices to solve Abu Dhabi’s social challenges, and empower start-ups to
develop solutions or services. This, in turn, fosters collaboration, innovation, and investment across Abu Dhabi’s
communities. Applications for this cohort are open until September 10, 2024.
Start-ups can apply for the programme if their business is aimed at addressing priorities including People of
Determination; Senior Citizens Services; Youth Rehabilitation and Support Services; Blue Collar Workers
Wellbeing; Domestic Violence Victim Support and Advocacy Services; Individual Reintegration and Rehabilitation,
and Economic Empowerment.
The latest cohort is open to all nationalities and ages to encourage a diverse and inclusive range of founders and
innovators who will receive comprehensive support packages to elevate their social enterprises.
Designed to provide opportunities for businesses to bring their business ideas to life, the Ma’an Social Incubator
will support 30 promising start-ups in the upcoming cohorts and provide them with resources for networking and

mentorship. This will create a dynamic work environment built on collaboration and critical thinking in which
businesses can thrive.
To support the latest Social Incubator cohorts, Majra – the National CSR Fund – has certified the programme with
the ‘Verified Sustainable Impact Project Stamp.’ This recognition highlights the project’s alignment with the UAE’s
national priorities and the UN Sustainable Development Goals.
Salma Gharama, Social Entrepreneurship Division Director – Ma’an, said, “Ma’an Social Incubator is designed to
support the next generation of entrepreneurs and amplify forward-thinking solutions addressing social priorities.
Through this transformative programme, the Authority of Social Contribution – Ma’an seeks to empower
entrepreneurs and social startups with the tools, resources and support to implement their ideas.
“The programme enables entrepreneurs to grow their business while creating a sustainable impact on the social
sector economy and contribution to fostering knowledge sharing across the Abu Dhabi community.”

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