Page 34 - MAJRA PR REPORT - AUGUST 2024

8/23/24, 3:30 PM The Authority of Social Contribution – Ma’an announces its latest social incubator cohort: Entrepreneurship For Social Impact

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About Ma’an

Founded in February 2019 by the Department of Community Development Abu Dhabi, the Authority of

Social Contribution – Ma’an, supports and empowers the community including individuals, private and
government sector enabling them to create social impact through growing an active third sector
including social enterprises and voluntary groups and creating collaboration between sectors to drive
social innovation

The Authority of Social Contribution - Ma’an brings together the Government, private sector and civil

society with the objective of supporting innovative solutions and contributing to the development of
strong, active, collaborative and inclusive communities.

As the Government of Abu Dhabi’s official channel to receive contributions for social priorities, the
Authority of Social Contribution – Ma’an ensures fundraising is distributed to causes across the entire

Abu Dhabi community in sectors including health, education, environment, the social sector and
infrastructure.

The authority provides resources and support to seed and grow community-based organisations, raise
and allocate funds towards community-based groups and social initiatives, and promote community
engagement and a culture of volunteering.

About Majra

A federal entity setting the framework and governance for Sustainable Impact, Sustainability and
Corporate Social Responsibility (CSR) in the UAE, while managing and directing efforts from the
business sector towards SDGs and National Priorities and aligned with ESGs.

Majra launches national priority projects, verifies UAE-based sustainable impact projects, and provides
opportunities for the business sector to collaborate, invest in and contribute to them. It certifies and
awards corporates for their CSR and Sustainable Impact practices.

About startAD

startAD is an Abu Dhabi-based accelerator, steering local and global startups to scale in the UAE and
beyond. Powered by Tamkeen and anchored at NYU Abu Dhabi, startAD is a new model for innovation
that creates customized and impact-driven programs in partnership with stakeholders including
governments, corporations, investors, and innovation entities, furthering UAE’s transition into a

knowledge-based economy. startAD’s unique sprint accelerator model enables corporations to further
innovation by partnering with startups disrupting their core businesses, while equipping startups with the
training and opportunity to pilot their solutions with industry leaders.

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