Page 32 - MAJRA PR REPORT - AUGUST 2024

8/23/24, 3:30 PM The Authority of Social Contribution – Ma’an announces its latest social incubator cohort: Entrepreneurship For Social Impact

The Ma’an Social Incubator is designed to support the development of a vibrant network of social
enterprises that drive social innovation, bring best practices to solve Abu Dhabi's social challenges, and
empower start-ups to develop solutions or services. This, in turn, fosters collaboration, innovation, and

investment across Abu Dhabi’s communities. Applications for this cohort are open until September 10,
2024.

Start-ups can apply for the programme if their business is aimed at addressing priorities including
People of Determination; Senior Citizens Services; Youth Rehabilitation and Support Services; Blue

Collar Workers Wellbeing; Domestic Violence Victim Support and Advocacy Services; Individual
Reintegration and Rehabilitation, and Economic Empowerment.

The latest cohort is open to all nationalities and ages to encourage a diverse and inclusive range of
founders and innovators who will receive comprehensive support packages to elevate their social

enterprises.

Designed to provide opportunities for businesses to bring their business ideas to life, the Ma’an Social
Incubator will support 30 promising start-ups in the upcoming cohorts and provide them with resources
for networking and mentorship. This will create a dynamic work environment built on collaboration and
critical thinking in which businesses can thrive.

"To support the latest Social Incubator cohorts, Majra – the National CSR Fund – has certified the
program with the 'Verified Sustainable Impact Project Stamp.' This recognition highlights the project's

alignment with the UAE’s national priorities and the UN Sustainable Development Goals."

Salma Gharama, Social Entrepreneurship Division Director - The Authority of Social Contribution -
Ma’an, said: “Ma’an Social Incubator is designed to support the next generation of entrepreneurs and
amplify forward-thinking solutions addressing social priorities. Through this transformative programme,

the Authority of Social Contribution – Ma’an seeks to empower entrepreneurs and social startups with
the tools, resources and support to implement their ideas.”

“The programme enables entrepreneurs to grow their business while creating a sustainable impact on
the social sector economy and contribution to fostering knowledge sharing across the Abu Dhabi

community.”

Dana Kamali, Chief Business Officer, at the National CSR Fund – MAJRA said: “We are pleased to
support the latest edition of the Social Incubator Program, which is closely aligned with MAJRA’s vision
of supporting projects that address national priorities in alignment with the UN SDG’s. This program

aims to empower, recognize and accelerate social enterprises that contribute to advancing sustainable
development in the UAE.'"

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