Page 30 - MAJRA PR REPORT - AUGUST 2024

8/23/24, 3:30 PM Ma’an announces its latest social incubator cohort themed ‘Entrepreneurship for Social Impact’ – The Gulf Time Newspaper
Dana Kamali, Chief Business Officer, at the National CSR Fund – MAJRA, stated, “We are pleased to support the
latest edition of the Social Incubator Programme, which is closely aligned with MAJRA’s vision of supporting
projects that address national priorities in alignment with the UN SDG’s. This programme aims to empower,
recognise and accelerate social enterprises that contribute to advancing sustainable development in the UAE.'”
Ramesh Jagannathan, Managing Director, startAD, added, “Fifty percent of the world’s population lives in urban
settings now, and that number is expected to grow to 67% by 2050. Imagine the scale of how that would affect our
societies. Abu Dhabi has consistently demonstrated the vision, investment of resources, and commitment to
nurture the most cutting-edge and impactful innovation worldwide to build truly smart and sustainable cities that
address the social well-being of all residents.
“startAD is proud to work closely with the Authority of Social Contribution – Ma’an, to power startups with tangible
growth opportunities to enter and grow in the UAE market through pilot projects with leading industry players.”
The teams selected will benefit from a range of tailored opportunities that will help them shape the future of their

start-up, including funding based on milestone achievements. Other assets include empowering workshops and
training geared to help them understand how to scale their business, expert mentorship and coaching.
They will also have direct access to network with private and government partners, establishing connections with
potential local and global investors.
Other benefits include workspaces, tech discounts, masterclasses, endorsements for the UAE golden visa, post-
programme support, and more.

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