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11/18/25, 10:12 AM HBMSU Reimagines the Future of Quality in the Digital Era During World Quality Week 2025 | Web-Release

NEWS

HBMSU Reimagines The Future Of Quality In The Digital Era During
World Quality Week 2025

By Editor_wr On Nov 16, 2025

As part of its participation in World Quality Week 2025, held under the global theme “Quality: Think
Differently,” Hamdan Bin Mohammed Smart University (HBMSU) hosted a thought-provoking virtual event
titled “AI and the Future of Quality: Insights from Experts.” The event embodied HBMSU’s commitment to

redefining the concept of quality in line with the accelerating transformations of digital era.

The discussions challenged traditional quality paradigms and explored innovative, flexible, and forward-looking
approaches that align with the rapid pace of digital transformation. With active participation from learners, alumni, and

professionals across diverse sectors, the dialogue centred on rethinking how excellence and institutional performance
are defined and pursued in a world driven by technology and change.

The event opened with a keynote address by Prof. Jamal Abu Rashed, Dean of the School of Business and Quality

Management at HBMSU, titled “Leading Quality in the Digital World: HBMSU’s Vision for the Future.”

Prof. Abu Rashed highlighted the University’s regional leadership in quality education and its commitment to learner-
centred smart education models, continuous improvement, and the effective use of technology as strategic pillars.

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