Page 96 - HBMSU PR REPORT- NOVEMBER 2025

11/17/25, 10:33 AM Latest News
Virtual event highlights innovation, agility, and transformative technologies reshaping the meaning of quality
16 November 2025 – As part of its participation in World Quality Week 2025, held under the global theme

“Quality: Think Differently,” Hamdan Bin Mohammed Smart University (HBMSU) hosted a thought-provoking
virtual event titled “AI and the Future of Quality: Insights from Experts.” The event embodied HBMSU’s

commitment to redefining the concept of quality in line with the accelerating transformations of digital era.

The discussions challenged traditional quality paradigms and explored innovative, flexible, and forward-
looking approaches that align with the rapid pace of digital transformation. With active participation from

learners, alumni, and professionals across diverse sectors, the dialogue centred on rethinking how
excellence and institutional performance are defined and pursued in a world driven by technology and
change.

The event opened with a keynote address by Prof. Jamal Abu Rashed, Dean of the School of Business and

Quality Management at HBMSU, titled “Leading Quality in the Digital World: HBMSU’s Vision for the Future.”

Prof. Abu Rashed highlighted the University’s regional leadership in quality education and its commitment to

learner-centred smart education models, continuous improvement, and the effective use of technology as
strategic pillars.

He emphasized the need to develop future-ready quality leaders who think with agility, rely on data-driven
decision-making, and view quality as a dynamic, sustainable mindset rather than a procedural framework.

Following the keynote, a panel discussion titled “How Transformative Technologies Are Rewriting the Rules of

Quality” brought together experts and practitioners in the fields of quality and innovation.

Panellists examined the impact of transformative technologies— including AI, automation, the Internet of

Things (IoT), and blockchain — in shaping the education, government, and industry sectors. They
underscored that conscious and informed leadership is essential for driving organizational change and

achieving sustainable excellence.

Commenting on the event, Prof. Jamal Abu Rashed stated: “At HBMSU, we view quality as a forward-looking
and dynamic philosophy. Transformative technologies are not just tools — they are catalysts for redefining

how excellence is envisioned, measured, and achieved. Through initiatives like this, we aim to empower
learners and partners to lead impactful transformations across industries.”

The event concluded with a call-to-action encouraging professionals and academics to rethink quality through
innovative, proactive, and adaptable leadership models that meet the demands of the digital age.

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