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11/17/25, 10:32 AM HBMSU Reimagines the Future of Quality in the Digital Era During World Quality Week 2025 - Middle East Business News and I…
HBMSU Reimagines the Future of Quality in the

Digital Era During World Quality Week 2025

November 16, 2025

Virtual event highlights innovation, agility, and transformative technologies reshaping the
meaning of quality

Advertise here.

As part of its participation in World Quality Week 2025, held under the global theme “Quality:
Think Differently,” Hamdan Bin Mohammed Smart University (HBMSU) hosted a thought-
provoking virtual event titled “AI and the Future of Quality: Insights from Experts.” The event

embodied HBMSU’s commitment to redefining the concept of quality in line with the
accelerating transformations of digital era.

The discussions challenged traditional quality paradigms and explored innovative, flexible, and

forward-looking approaches that align with the rapid pace of digital transformation. With active
participation from learners, alumni, and professionals across diverse sectors, the dialogue

centred on rethinking how excellence and institutional performance are defined and pursued in
a world driven by technology and change.

The event opened with a keynote address by Prof. Jamal Abu Rashed, Dean of the School of
Business and Quality Management at HBMSU, titled “Leading Quality in the Digital World:
HBMSU’s Vision for the Future.”

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