Page 132 - KFED PR REPORT - SEPTEMBER 2025

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10/1/25, 11:38 AM Emirates Franchise to represent UAE at Global Franchise Expo in Istanbul
UAE across sectors such as restaurants, cafés, fashion, and retail, reflecting the deep investment ties
between both countries.

The Turkish franchise sector is witnessing significant expansion, with the market valued at nearly US$
50 billion in 2023 and projected to surpass US$ 55 billion in 2024. It includes more than 3,700 franchise

brands and 66,000 outlets, generating over 300,000 jobs primarily in fashion, retail, and food and
beverage.

Turkish Franchises in the UAE

Data from the Turkish Investment Office confirms that Turkish brands have established a strong
franchising footprint in the UAE. By 2023, more than 400 Turkish companies were operating in the UAE

across diverse sectors, many of them franchise-driven consumer brands. Globally, approximately 405
Turkish brand franchises have expanded, focusing strongly on nearby regions such as the Gulf.

Prominent Turkish chains such as Mado, Hafiz Mustafa 1864, and Simit Sarayi Café, along with leading
fashion retailers like Koton and LC Waikiki, have successfully established outlets across the UAE.
Recent reports reveal that Turkish brands consider the Middle East a priority market, with franchise

agreements in the Gulf increasing by nearly 25% between 2023 and 2024. Dozens of Turkish-origin
companies continue to expand their presence in the UAE, capitalising on robust consumer demand and
the country’s vibrant retail sector.