Page 135 - KFED PR REPORT - SEPTEMBER 2025

10/1/25, 11:39 AM Emirates Franchise to represent UAE at Global Franchise Expo in Istanbul - Middle East Business News and Information - mid-ea…
The Turkish franchise sector is witnessing significant expansion, with the market valued at
nearly US$ 50 billion in 2023 and projected to surpass US$ 55 billion in 2024. It includes more

than 3,700 franchise brands and 66,000 outlets, generating over 300,000 jobs primarily in
fashion, retail, and food and beverage.

Turkish Franchises in the UAE:

Data from the Turkish Investment Office confirms that Turkish brands have established a strong

franchising footprint in the UAE. By 2023, more than 400 Turkish companies were operating in
the UAE across diverse sectors, many of them franchise-driven consumer brands. Globally,
approximately 405 Turkish brand franchises have expanded, focusing strongly on nearby

regions such as the Gulf.

Prominent Turkish chains such as Mado, Hafiz Mustafa 1864, and Simit Sarayi Café, along with
leading fashion retailers like Koton and LC Waikiki, have successfully established outlets across

the UAE. Recent reports reveal that Turkish brands consider the Middle East a priority market,
with franchise agreements in the Gulf increasing by nearly 25% between 2023 and 2024.

Dozens of Turkish-origin companies continue to expand their presence in the UAE, capitalising
on robust consumer demand and the country’s vibrant retail sector.

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