Page 134 - KFED PR REPORT - SEPTEMBER 2025

10/1/25, 11:39 AM Emirates Franchise to represent UAE at Global Franchise Expo in Istanbul - Middle East Business News and Information - mid-ea…
witnessing restaurant chains, service centres, and retail outlets evolving from local concepts
into global brands through this dynamic system.”

The Association’s Strategy:

H.E. Al Tamimi noted that the UAE, with Abu Dhabi at its core, has emerged as a global
destination for franchising, reshaping the sector through innovative approaches that align with

the rapidly evolving global economy. Over the past decade, the country’s franchise industry has
witnessed strong growth, with more than 600 franchise companies and over 2,000 franchised

brands now operating in the country. The sector generates revenues exceeding AED 100 billion
annually, growing at an average rate of almost 15%.

She added that organising the UAE Pavilion at the Turkish Franchise Expo reflects the
Association’s strategy to support the expansion of the national franchise industry and position

Emirati brands on the global stage. The initiative aims to spread awareness of franchising
culture, unlock access to new and promising markets, and showcase Emirati excellence to a

global audience of investors, franchisees, and industry professionals. It further seeks to expand
partnerships, encourage knowledge exchange, and contribute to economic diversification and

enhanced competitiveness.

Turkish Market Opportunities:

With its participation in “Be My Franchise 2025”, the franchise association aims to strengthen

Emirati presence in Turkey, where Emirati brands have so far maintained a limited footprint in
franchising. According to 2023 data, around 600 Emirati companies operate in Turkey,

especially in investment, infrastructure, finance, energy, and property. By contrast, Turkish
brands enjoy a strong presence in the UAE across sectors such as restaurants, cafés, fashion,

and retail, reflecting the deep investment ties between both countries.

https://mid-east.info/emirates-franchise-to-represent-uae-at-global-franchise-expo-in-istanbul/ 2/3