Page 137 - KFED PR REPORT - SEPTEMBER 2025

10/1/25, 11:39 AM Emirates Franchise To Represent UAE At Global Franchise Expo In Istanbul
Turkish Market Opportunities:

MENA Stock Quotes

With its participation in“Be My Franchise 2025”, the franchise association aims to strengthen Emirati presence in Turkey,
where Emirati brands have so far maintained a limited footprint in franchising. According to 2023 data, around 600 Emirati
companies operate in Turkey, especially in investment, infrastructure, finance, energy, and property. By contrast, Turkish
brands enjoy a strong presence in the UAE across sectors such as restaurants, cafés, fashion, and retail, reflecting the
deep investment ties between both countries.

The Turkish franchise sector is witnessing significant expansion, with the market valued at nearly US$ 50 billion in 2023 and
projected to surpass US$ 55 billion in 2024. It includes more than 3,700 franchise brands and 66,000 outlets, generating
over 300,000 jobs primarily in fashion, retail, and food and beverage.

Turkish Franchises in the UAE:

Data from the Turkish Investment Office confirms that Turkish brands have established a strong franchising footprint in the
UAE. By 2023, more than 400 Turkish companies were operating in the UAE across diverse sectors, many of them
franchise-driven consumer brands. Globally, approximately 405 Turkish brand franchises have expanded, focusing strongly
on nearby regions such as the Gulf.

Prominent Turkish chains such as Mado, Hafiz Mustafa 1864, and Simit Sarayi Café, along with leading fashion retailers
like Koton and LC Waikiki, have successfully established outlets across the UAE. Recent reports reveal that Turkish brands
consider the Middle East a priority market, with franchise agreements in the Gulf increasing by nearly 25% between 2023
and 2024. Dozens of Turkish-origin companies continue to expand their presence in the UAE, capitalising on robust
consumer demand and the country's vibrant retail sector.

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