Page 40 - WORLD OF COFFEE PR REPORT - NOVEMBER 2023

11/13/23, 11:16 AM PRESSR: World of Coffee Dubai 2024 reveals varied activities and programs to promote partnerships within sector — Tradi…
PRESSR: World of Coffee

Dubai 2024 reveals varied

activities and programs to

promote partnerships within

sector

Nov 12, 202310:34 GMT+4

The third edition will provide a dynamic platform to explore vast growth and

collaboration prospects in the industry

Dubai: The World of Coffee Dubai 2024, one of the most anticipated events in

the coffee industry, which is organised by DXB Live, the integrated event

management and experiential agency of the Dubai World Trade Centre,
announced a wide range of specialised activities that aims at boosting

cooperation and partnerships between the exhibitors and visitors while

exploring opportunities in the growing coffee sector. The key agenda of the

event, which will held from January 21 to 23, 2024, includes various

programs namely, the Roaster Village, the Cup Room, and the Brew Bar.
Additionally, the exhibition will feature spaces specifically designed to draw

attention to the importance of promoting sustainable practices in the

industry through several discussions, specialised workshops on sustainability,

best practices for utilising resources, and sustainable initiatives that

demonstrate the commitment of the international coffee community to

responsible production.

The exhibition will also set the stage for the launch of various new events,
like the Franchise Village, a platform that will bring together leading brands

seeking to expand in the region and investors interested in establishing

branches of renowned coffee brands. The platform will reinforce the

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