Page 50 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/26/25, 11:33 AM Ru’ya 2025 drives record job offers and showcases future skills for Emirati youth - Middle East Business News and Information - m…
For the first time, the Ru’ya Concept Store showcased nine Emirati entrepreneurs, who sold art,
clothing and accessories at the fair. “Ru’ya gave me the chance to be part of their concept store

at the Careers Exhibition. The show strong support for Emiratis made this an amazing
experience, helping me showcase my products, connect with the community, and receive

invitations to collaborate with many companies.” said Amal Alkaabi, owner of By Sparkle.

Jobseekers also expressed enthusiasm for the fair’s opportunities. “I had three interviews in

one day, all with companies I admire,” said a Abdulrahim Al Dhaheri. “It’s a chance you can’t

get anywhere else.”

Strong institutional backing:

Ru’ya 2025 was supported by DP World (Platinum Sponsor), Abu Dhabi Islamic Bank – ADIB

(Gold Sponsor), and Emirates National Oil Company – ENOC (Silver Sponsor), reflecting the
commitment of industry leaders to national talent development.

PwC Middle East also highlighted its Watani programme, which has already integrated more

than 250 Emiratis into its workforce. Khaled Bin Braik, Consulting Partner and Emiratisation
Programme Leader at PwC Middle East, said: “At PwC Middle East, we are proud of our ongoing
strategic partnership with Ru’ya, reaffirming our commitment to Emirati talent and contributing

to the UAE’s vision for the future by showcasing our homegrown Watani programme.”

Looking ahead:

With record participation and growing impact, Ru’ya has reinforced its position as a cornerstone
of the UAE’s Emiratisation strategy and youth empowerment agenda.

The next edition of Ru’ya will take place at DWTC from 28 to 30 September, 2026, continuing
its mission to connect Emiratis with employers, innovators and mentors shaping the nation’s

future.

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