Page 52 - RUYA CAREERS PR REPORT - SEPTEMBER 2025 (English)

9/26/25, 11:33 AM Latest News
World Trade Centre (DWTC), generating record job opportunities. Thousands of job seekers attended the
three-day careers and empowerment event, with employers conducting thousands on-site interviews.

Ru’ya 2025 underscored its role as the UAE’s leading platform for employment, skills development and
entrepreneurship, while expanding its focus on innovation and future-ready industries.

Innovation at the forefront
Among the highlights was Dubai Municipality’s first-of-its-kind Virtual Reality Food Safety Inspector

programme, enabling participants to practise real-life inspection scenarios in the food and beverage sector.
The municipality, along with Rochester Institute of Technology – Dubai, also launched a Professional

Certificate in Data Analytics, equipping young Emiratis with advanced digital skills in support of Dubai’s
transformation agenda.
Another major draw was the Dubai Police’s Air Wing recruitment drive, which announced vacancies for

University Lieutenant Pilots and Cadet Pilots. Applicants were able to register, upload documents and secure
interview slots on the spot for roles that will support humanitarian operations, search and rescue missions,

and community service.
Dubai Customs attracted strong interest from Emirati jobseekers through its flagship Masar 33 programme,
alongside a range of professional development initiatives aimed at enhancing skills in customs, logistics and

commerce.
Employers step up hiring

Leading organisations across aviation, healthcare, retail, insurance, digital services, and logistics were
present, offering pathways into high-growth sectors. Quick-fire interviews through Ru’ya’s Get Hired! initiative

accelerated the hiring process, while training opportunities aligned with the UAE’s Emiratisation targets.
“Ru’ya has become an exceptional bridge between talented Emirati youth and employers who are ready to

invest in them,” said Asma Alsharif, AVP, Sustainable Development, Exhibitions, DWTC. “This year we saw
strong demand not only in traditional industries, but also in future-focused areas such as data analytics,
aviation and digital services.”

Shamsa Al Falasi, UAE Citi Country Officer and CEO of Citibank N.A., UAE, added: “Ru’ya 2025 served as
an exceptional platform to connect with ambitious young Emiratis, allowing us to showcase key initiatives

such as our ‘Mehnaty’ programme and the wide array of opportunities we offer through internships, early
careers and professional roles.”

Voices of youth and entrepreneurship
On the final day of the event, winners of the various competitions held on the sidelines of the show were

officially announced. Etihad Private School secured first place in the "Game Out to Mars" competition, while
Deira International School emerged as the winner of "FutureFit by DIDI." The top spot in "The Next Founder
Competition" was awarded to Al Ittihad Private School Jumeirah, while The Hackathon’s first place went to Al

Mawakeb, Garhoud.
For the first time, the Ru’ya Concept Store showcased nine Emirati entrepreneurs, who sold art, clothing and

accessories at the fair. “Ru’ya gave me the chance to be part of their concept store at the Careers Exhibition.

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