Page 136 - Sparklo PR Report - April 2025

5/7/25, 11:33 AM EAD’s Bottle Return Scheme drives record recycling success with Sparklo
As a direct result of this initiative, an impressive 23 million recyclables were collected in 2024 alone,
including over 544,000 kilograms of plastic and 18,000 kilograms of aluminium. The cumulative impact of
this initiative has prevented over 3.5 million kilograms of CO₂ emissions, aligning with Abu Dhabi’s ambitious

goal of a 22 per cent carbon emissions reduction by 2027. In a single-day milestone, one Sparklomat
processed more than 8,500 items, setting a record for individual unit performance.

Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated
Environmental Planning and Policy Sector at EAD, said: “We seek to integrate sustainability practices into
daily life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with private sector

organisations, including Sparklo, embodies the importance of partnerships, technology, and community
engagement in creating a sustainable environmental impact. This initiative, with its objectives, represents a
strategic investment that consolidates the concept of environmental responsibility. By supporting the

principles of the circular economy, we seek to strengthen Abu Dhabi’s leading position in the global
transformation towards building a sustainable future.”

Maxim Kaplevich, Founder and CEO of Sparklo, commented: “The partnership with EAD exemplifies the
success of government-private sector collaboration. With EAD’s unwavering support, we have expanded the

RVM network, contributing directly to Abu Dhabi’s sustainability agenda. The results speak for themselves –
when recycling is made simple and engaging, communities embrace the change, reinforcing the role of
practical solutions in environmental progress.”

As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network and
deepening community engagement, further solidifying Abu Dhabi’s leadership in sustainable innovation.

About Environment Agency – Abu Dhabi (EAD)

Established in 1996, the Environment Agency – Abu Dhabi (EAD) is committed to protecting and enhancing

air quality, groundwater as well as the biodiversity of our desert and marine ecosystem. By partnering with
other government entities, the private sector, NGOs and global environmental agencies, we embrace
international best practice, innovation and hard work to institute effective policy measures. We seek to raise

environmental awareness, facilitate sustainable development and ensure environmental issues remain one
of the top priorities of our national agenda.

About Sparklo

Sparklo is a global UAE-based cleantech company that revolutionises the recycling industry and encourages

sustainable practices worldwide. Through its innovative reverse vending machines (RVMs) known as
Sparklomats, the company motivates users to recycle plastic bottles and aluminium cans by offering

engaging rewards. Sparklo's cutting-edge software and hardware solutions utilise AI and machine learning to
optimise recycling processes, making it fun and easy for individuals to contribute to a sustainable lifestyle.
With a growing network of more than 250,000 users in the UAE alone, Sparklo collects over 200,000 bottles

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