Page 131 - Sparklo PR Report - April 2025

Abu Dhabi Bottle Return Scheme collects 23 mn recyclables - Emirati Times
of public engagement with the scheme.

Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated

Environmental Planning and Policy Sector at EAD, stated that, “The

EAD-led Bottle Return Scheme, in collaboration with private sector

partners like Sparklo, demonstrates how partnerships, technology, and

community engagement can combine to generate measurable

environmental benefits. This strategic investment reinforces the circular

economy and strengthens Abu Dhabi’s global leadership in

sustainability.”

Image Via: X@EAD | Cropped by ET

Maxim Kaplevich, Founder and CEO of Sparklo, highlighted the

significance of government and private sector collaboration in

achieving environmental impact, remarking that, “With EAD’s support,

we’ve expanded the RVM network and made recycling more accessible

and engaging. The public response underscores the power of practical

solutions in advancing sustainability.”

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