Page 14 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

Press release

Bridgestone powers Automechanika Network in Abu Dhabi,

together with long-standing partner Al Masaood TBA

September 24, 2025 — Bridgestone MEA, a global leader in tyres and sustainable mobility
solutions, took part in Automechanika Network, which brought together senior leaders from across

the automotive value chain. Held recently in Abu Dhabi, the event served as a dynamic platform

for discussions on the future of mobility, sustainability, and innovation in the Middle East’s
aftermarket sector.

Bridgestone was also joined by Al Masaood LLC, highlighting their long-standing, 51-year

partnership and mutual commitment to driving transformation across the region. Al Masaood's
Tyres, Batteries & Accessories (TBA) Division has been a key partner for Bridgestone in Abu

Dhabi, United Arab Emirates since 1974; playing a significant role in establishing brand equity,

broadening market reach, and providing customers across the nation with premium mobility
solutions.

At the event, Mr. Hani El Tannir, CEO of Group Industrial, Al Masaood Group, took part in a

panel discussion titled 'E-commerce: Transforming Aftermarket Sales & Services,' sharing

expertise from Al Masaood's broad industrial operations and regional experience.

Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the
future of mobility in MEA region. Our participation in this event alongside Bridgestone

underscores our shared commitment to innovation, excellence, and sustainable solutions. I

commend Mr. Salah Adib, General Manager of our TBA division, and the operations team for
strengthening our leadership in the mobility sector. At Al Masaood, we remain dedicated to

delivering reliable, forward-looking solutions while supporting government and public-sector
partners in line with the UAE’s vision for a smart, sustainable, and technologically advanced

transport ecosystem.”