Page 15 - BRIDGESTONE PR REPORT - SEPTEMBER 2025
P. 15
Press release
Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and
customer experience in the MENA region, offering insights that will help define the aftermarket
industry’s future. Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spoke about
Bridgestone’s E8 Commitment, and discussed how AI, digitalisation, and aftermarket innovation
are enabling smarter mobility and greater productivity across the ecosystem.
The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’,
urged participants to address how business leaders can adapt and thrive in the face of changing
customer demands, digital disruption, and the growing importance of sustainability. The event
fostered a space for meaningful dialogue, where Bridgestone engaged with industry leaders to
share insights and explore new perspectives.
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