Page 18 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/26/25, 11:14 AM Bridgestone and Al Masaood TBA showcase partnership at Automechanika Network Abu Dhabi | Truck and Fleet Middle East

Bridgestone and Al Masaood TBA showcase partnership at

Automechanika Network Abu Dhabi

Bridgestone and Al Masaood use event to reinforce their shared vision of advancing mobility across the UAE and wider Middle East

By Stephen White

Bridgestone MEA, a global leader in tyres and sustainable mobility solutions, joined forces with its long-
standing partner Al Masaood Tyres, Batteries & Accessories (TBA) Division to power discussions at
Automechanika Network in Abu Dhabi. The event brought together senior leaders from across the
automotive value chain to debate the future of mobility, sustainability and innovation in the Middle East’s
aftermarket sector.

Bridgestone and Al Masaood, who have enjoyed a 51-year partnership in the UAE, highlighted their joint role in
strengthening customer trust, expanding market reach and delivering premium mobility solutions across the nation.
Since 1974, Al Masaood TBA has been a cornerstone in Bridgestone’s success in Abu Dhabi, providing world-class
tyre and service solutions to fleets and motorists alike.

At the event, Hani El Tannir, CEO of Group Industrial, Al Masaood Group, participated in a panel titled “E-
commerce: Transforming Aftermarket Sales & Services.” Drawing on Al Masaood’s industrial expertise, El Tannir
stressed the importance of innovation and sustainability in building a smarter, more resilient mobility ecosystem.

https://truckandfleetme.com/news/bridgestone-and-al-masaood-tba-showcase-partnership-at-automechanika-network-abu-dhabi/#:~:text=Bridgestone … 1/2