Page 19 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/26/25, 11:14 AM Bridgestone and Al Masaood TBA showcase partnership at Automechanika Network Abu Dhabi | Truck and Fleet Middle East
“Automechanika Network is a pivotal platform for shaping the future of mobility in the MEA region. Our
participation alongside Bridgestone underscores our shared commitment to innovation, excellence and sustainable
solutions,” he said, commending the efforts of the TBA operations team led by General Manager Salah Adib.

Meanwhile, Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spotlighted the company’s E8
Commitment and ongoing investments in AI, digitalisation and aftermarket innovation. These initiatives are aimed
at enabling smarter mobility, improving fleet productivity and delivering customer-centric solutions in line with
evolving industry demands.

With the theme “Shifting Gears – Navigating Tech, Sustainability & Transformation,” Automechanika Network
challenged participants to adapt to shifting consumer expectations, embrace digital disruption and place
sustainability at the core of business strategy.

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