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At the event, Mr. Hani El Tannir, CEO of Group Industrial, Al Masaood Group, took part in a
panel discussion titled 'E-commerce: Transforming Aftermarket Sales & Services,' sharing
expertise from Al Masaood's broad industrial operations and regional experience.

Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the
future of mobility in MEA region. Our participation in this event alongside Bridgestone
underscores our shared commitment to innovation, excellence, and sustainable solutions. I
commend Mr. Salah Adib, General Manager of our TBA division, and the operations team for
strengthening our leadership in the mobility sector. At Al Masaood, we remain dedicated to
delivering reliable, forward-looking solutions while supporting government and public-sector
partners in line with the UAE’s vision for a smart, sustainable, and technologically advanced
transport ecosystem.”

Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and
customer experience in the MENA region, offering insights that will help define the
aftermarket industry’s future. Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spoke
about Bridgestone’s E8 Commitment, and discussed how AI, digitalisation, and aftermarket
innovation are enabling smarter mobility and greater productivity across the ecosystem.

The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’,
urged participants to address how business leaders can adapt and thrive in the face of
changing customer demands, digital disruption, and the growing importance of sustainability.
The event fostered a space for meaningful dialogue, where Bridgestone engaged with industry
leaders to share insights and explore new perspectives.

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