Page 27 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/25/25, 10:30 AM Bridgestone powers Automechanika in AD | Global Supply Chain
Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and customer experience in the MENA region, offering
insights that will help define the aftermarket industry’s future. Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spoke about Bridgestone’s
E8 Commitment, and discussed how AI, digitalisation, and aftermarket innovation are enabling smarter mobility and greater productivity across the
ecosystem.

The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’, urged participants to address how business leaders can
adapt and thrive in the face of changing customer demands, digital disruption, and the growing importance of sustainability. The event fostered a space
for meaningful dialogue, where Bridgestone engaged with industry leaders to share insights and explore new perspectives.

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