Page 29 - BRIDGESTONE PR REPORT

Page 29 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

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9/25/25, 10:31 AM Bridgestone powers Automechanika Network in Abu Dhabi, together with long-standing partner Al Masaood TBA
Bridgestone was also joined by Al Masaood LLC, highlighting their long-standing, 51-year partnership
and mutual commitment to driving transformation across the region. Al Masaood's Tyres, Batteries &
Accessories (TBA) Division has been a key partner for Bridgestone in Abu Dhabi, United Arab Emirates
since 1974; playing a significant role in establishing brand equity, broadening market reach, and

providing customers across the nation with premium mobility solutions.

At the event, Mr. Hani El Tannir, CEO of Group Industrial, Al Masaood Group, took part in a panel
discussion titled 'E-commerce: Transforming Aftermarket Sales & Services,' sharing expertise from Al
Masaood's broad industrial operations and regional experience.

Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the future of
mobility in MEA region. Our participation in this event alongside Bridgestone underscores our shared
commitment to innovation, excellence, and sustainable solutions. I commend Mr. Salah Adib, General
Manager of our TBA division, and the operations team for strengthening our leadership in the mobility
sector. At Al Masaood, we remain dedicated to delivering reliable, forward-looking solutions while

supporting government and public-sector partners in line with the UAE’s vision for a smart, sustainable,
and technologically advanced transport ecosystem.”

Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and customer
experience in the MENA region, offering insights that will help define the aftermarket industry’s future.

Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spoke about Bridgestone’s E8 Commitment, and
discussed how AI, digitalisation, and aftermarket innovation are enabling smarter mobility and greater
productivity across the ecosystem.

The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’, urged
participants to address how business leaders can adapt and thrive in the face of changing customer

demands, digital disruption, and the growing importance of sustainability. The event fostered a space for
meaningful dialogue, where Bridgestone engaged with industry leaders to share insights and explore
new perspectives.