Page 31 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/25/25, 10:31 AM Bridgestone powers Automechanika Network in Abu Dhabi, together with long-standing partner Al Masaood TBA - Middle East Bus…
Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the
future of mobility in MEA region. Our participation in this event alongside Bridgestone

underscores our shared commitment to innovation, excellence, and sustainable solutions. I
commend Mr. Salah Adib, General Manager of our TBA division, and the operations team for

strengthening our leadership in the mobility sector. At Al Masaood, we remain dedicated to
delivering reliable, forward-looking solutions while supporting government and public-sector

partners in line with the UAE’s vision for a smart, sustainable, and technologically advanced
transport ecosystem.”

Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and
customer experience in the MENA region, offering insights that will help define the aftermarket

industry’s future. Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spoke about
Bridgestone’s E8 Commitment, and discussed how AI, digitalisation, and aftermarket

innovation are enabling smarter mobility and greater productivity across the ecosystem.

The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’,
urged participants to address how business leaders can adapt and thrive in the face of

changing customer demands, digital disruption, and the growing importance of sustainability.
The event fostered a space for meaningful dialogue, where Bridgestone engaged with industry
leaders to share insights and explore new perspectives.

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