Page 26 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/25/25, 10:30 AM Bridgestone powers Automechanika in AD | Global Supply Chain
BRIDGESTONE POWERS AUTOMECHANIKA IN AD

Bridgestone powers Automechanika Network in Abu Dhabi, together with long-standing partner Al Masaood TBA

Bridgestone MEA, a global leader in tyres and sustainable mobility solutions, took part in Automechanika Network, which brought together senior
leaders from across the automotive value chain. Held recently in Abu Dhabi, the event served as a dynamic platform for discussions on the future of
mobility, sustainability, and innovation in the Middle East’s aftermarket sector.

Bridgestone was also joined by Al Masaood LLC, highlighting their long-standing, 51-year partnership and mutual commitment to driving
transformation across the region. Al Masaood’s Tyres, Batteries & Accessories (TBA) Division has been a key partner for Bridgestone in Abu Dhabi,
United Arab Emirates since 1974; playing a significant role in establishing brand equity, broadening market reach, and providing customers across the
nation with premium mobility solutions.

At the event, Mr. Hani El Tannir, CEO of Group Industrial, Al Masaood Group, took part in a panel discussion titled ‘E-commerce: Transforming
Aftermarket Sales & Services,’ sharing expertise from Al Masaood’s broad industrial operations and regional experience.

Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the future of mobility in MEA region. Our participation
in this event alongside Bridgestone underscores our shared commitment to innovation, excellence, and sustainable solutions. I commend Mr. Salah
Adib, General Manager of our TBA division, and the operations team for strengthening our leadership in the mobility sector. At Al Masaood, we
remain dedicated to delivering reliable, forward-looking solutions while supporting government and public-sector partners in line with the UAE’s
vision for a smart, sustainable, and technologically advanced transport ecosystem.”

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